Madrigal
Madrigal Capital Partners is a Milan-based M&A advisory boutique specializing in guiding Italian entrepreneurs through the sale of their companies and supporting investors through extraordinary corporate operations — from sell-side and buy-side advisory to alternative investments. It's a business that demands precision, discretion, and the ability to move fluidly between numbers and relationships, preserving the value built by those who founded the company in the first place.
The Wave led the rebranding and website design project for Madrigal Capital Partners, with the goal of visually translating the identity of a financial advisor that is both solid and agile: a brand able to communicate institutional authority without losing its sense of momentum, and a website that could tell the story of the team's positioning and transactions with the same clarity the company brings to every deal.
The palette chosen for Madrigal Capital Partners starts from serious, "buttoned-up" tones, deep blues, warm greys, institutional neutrals, consistent with the visual language of the finance world. To keep the result from feeling predictable, we introduced subtle gradients that add depth and a contemporary breath to the palette, while preserving the restraint required of a brand operating in M&A advisory.
On the typographic side, we chose a serif typeface with a sharp, contemporary edge: bold weights designed to stay legible and impactful across every digital use, from website headlines to interface elements, ensuring consistency between the brand's more institutional core and its online expression.
The heart of the project, though, is the pictogram: its tilt comes directly from the slanted stroke of the "M" in Madrigal, reworked into the graphic element that sums up the entire brand. A line that cuts through space with intent, embodying the dynamism of those who operate within the extraordinary transactions of the M&A world: the moment when two trajectories intersect, negotiate, and settle into a new equilibrium. A mark that never stands still, just like the market it represents.
Client / Madrigal Capital Partners S.r.l.
Team
Design Director: Simone Guccio
Graphic Design: Mattia Zingale, Giovanna Pavano
UI/UX: Leonardo Maltese, Giovanna Pavano
Motion Design: Stefano Ardemagni, Leonardo Maltese
Go to website: madrigalcap.com
Design Director: Simone Guccio
Graphic Design: Mattia Zingale, Giovanna Pavano
UI/UX: Leonardo Maltese, Giovanna Pavano
Motion Design: Stefano Ardemagni, Leonardo Maltese
Go to website: madrigalcap.com